Over the last couple of years I had the pleasure of working with local communications agency MPAD. We looked at their own internal processes and then I subsequently facilitated a workshop with one of their key clients. In both cases we used process mapping to visualise what they did, when they did it and finally how much of their time was really adding value to their business. As a result we identified which activities we could make more efficient or eliminate entirely.
“The most dangerous kind of waste is the waste we do not recognise,”
Shigeo Shingo
Productivity improvements at MPAD
The sessions allowed MPAD to reconfigure business processes and develop their UX Design and Digital Intelligence Review products. Both slicker systems overall and standardised offerings are key to improving productivity and we certainly unlocked both with the power of Process Mapping.
Mapping as a tool
Having seen the power wielded by some sticky notes and Sharpie pens Mark from MPAD was a convert. Combining the lessons learnt from the sessions with me with other information from a visit to London Mark has adapted the mapping process to use with his clients. Used like this Mark can help everyone see the customer journey. This is a great example of using mapping flexibly and furthermore it highlights how these simple tools can transcend businesses to help teams really deliver great results.
Read more about MPAD’s Joy of Mapping here
If you think that Process Mapping could help you find the waste in your daily work please get in contact